Economic services that are principally provided by the finance industry, which refers to the following businesses: fund management companies, credit unions, banks, credit card companies, insurance, accounting consultancy firms, investment, stock brokerages, financial government agencies, etc., are known as financial services. Among the mentioned financial service providers, banks have the most bulk of services and perform what is termed as commercial bank services which help the mainstream customers in an array of helpful, service features, such as keeping your money safe, providing check books instead of money for payment, loans for property of business, providing easier access to money transactions via Automatic Teller Machines (ATM), electronic fund transfers between banks, facilitation of standing orders and direct debits, provide overdraft agreements, provide internet banking system, and so on.
The strong impact of digital technology throughout the world in terms of internet service has made it possible for financial service providers to integrate this service technology and streamline its operating processes to increase its business performance. The future is expected to be increasingly driven by digital technology such that the banking and other financial service providers are embracing this shift towards a digital transformation of services in their institution. In the next decade, financial analysts are seeing the collaboration of digital and IT processes to introduce a major transformation in the banking system, which would be introducing artificial intelligence and robotics as major components in their services. The financial service industry is now seeing the significance of adapting these digital technology developments and using them to customize their services in relevant areas, such as customer preferences, demographics, and lifestyle changes.
Through digital technology and IT software processing system, the banks are now adopting these systems and tools internally into their structure in order to improve further their marketing brand, thus enabling their customers to experience the best form of financial service and experience. The success of internalizing digital in the bank’s operating systems have managed to streamline the standard operations, such that savings are seen in time and money usually spent for these, while employees have become more efficient in terms of reducing errors in their usual workload. The digital transformation of banks have allowed them to further explore other available marketing automation and brand management platforms, which will definitely be helpful in their way of extending their brand and customer service. Banks that are into digital are enjoying increase in sales, profits, and higher market value. The digital products and services integrated into the banking system have also aided in the creation of new products, services, and promotions. Because of embracing digital technology, banks are now into a culture that continuously encourages creativity and innovation just to deliver the best customer service to their customers.